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brand builders
patter merchants
clan finders
— What is brand strategy, really?
Alright, let's strip it back. Brand Strategy isn't fluffy marketing chat; it's the absolute core of your business. It's figuring out exactly who you are, what you stand for, and who actually gives a damn. We dive deep to nail down your true vision, hammer out your values, define your ideal customers (your clan!), and shape how you speak to the world. This isn't about pretty logos; it's the hard graft that makes your brand connect, resonate, and ultimately, succeed.
Whether through in-person or online workshops, or digital collaboration, our Brand Strategy service helps you define:
- Brand Naming
- Your Unique Positioning
- Vision, Mission & Purpose
- Your target audience & personas (your clan!)
- Brand Archetypes
- Tone of Voice
- Your 'Big Idea'
- and more ...
anatomy of our branding service
brand
strategy
Brand Strategy
This is where we build your blueprint. It's the essential foundation for a brand that stands strong, and is a lense through which you make the right decisions for you brand.
brand
design
Brand Design
Bringing the plan to life with grit and style. We forge your strategy into a dynamic visual identity – logos, colours, typography, imagery, and guidelines – creating a brand that looks the business and stands out from the crowd.
brand
activation
Brand Activation
Getting your brand out there and making some noise. We focus on how your brand lives in the real world – from your website and packaging to your marketing campaigns and social media – ensuring you connect with your audience and get noticed.
brand
strategy
Brand Strategy
This is where we build your blueprint. It's the essential foundation for a brand that stands strong, and is a lense through which you make the right decisions for you brand.
brand
design
Brand Design
Bringing the plan to life with grit and style. We forge your strategy into a dynamic visual identity – logos, colours, typography, imagery, and guidelines – creating a brand that looks the business and stands out from the crowd.
brand
activation
Brand Activation
Getting your brand out there and making some noise. We focus on how your brand lives in the real world – from your website and packaging to your marketing campaigns and social media – ensuring you connect with your audience and get noticed.
get your exclusive offer now
*frequently asked questions
I've got a logo, is that not enough?
I'm a startup, surely I don't need a full-blown brand strategy yet?
Actually, that's the perfect time! Building a strong strategy from the ground up saves you a load of hassle (and cash) down the line. It gives you a clear direction, attracts the right customers from day one, and sets you up to scale properly. Don't build on shaky ground.
My brand feels a bit… tired. Can a Brand Strategy really fix that?
Aye, absolutely. If your brand's feeling beige, it's likely missing a clear strategy. We'll dig in, find the core of what makes you brilliant, and build a strategy to revitalise your identity, reconnect with your audience, and make some noise again.
What happens at a brand workshop?
Talking's part of it, but it's focused, intense, and gets results. We'll challenge you, dig deep into your business, and work with you to define your vision, values, audience, and messaging. It's a high-energy session designed to get to the heart of your brand, fast.
How is this Scottish Edge offer different from your usual services?
In all honesty? Its cheaper. This is a cracking opportunity we've put together specifically for Scottish Edge members. You get our full Brand Strategy expertise, including the workshop option, at an exclusive discounted rate. It's our way of backing ambitious Scottish businesses who are ready to make a real impact.
Still confused? Can't find the answers you're looking for or wan't to discuss the Brand Strategy offer more? No bother, drop us an email at studio@machair.uk or head to our contact page!
Look, anyone can slap a logo on something. A Brand Strategy is figuring out why that logo exists, who it's for, and what it should make people feel. It’s your plan for growth, your competitive edge, and frankly, the difference between being unforgettable and just... being.